FULL TURNKEY
ACTIVATION

What is a full turnkey solution and how can my brand effectively “activate” via motorsports marketing?

Brand activation engages consumers through memorable experiences that deepen their connection with the brand, surpassing traditional advertising methods.

Imaginative brand activation goes beyond marketing; it harnesses the dynamic world of motorsport to energise brands through tailored strategies that resonate with fans, exemplified by companies like Grip Sport, as we redefine brand potential and drive sustained future success.

Our brand activation strategies engage audiences in meaningful ways, transforming brands from vague recognition to genuine connection, emphasising impactful interactions over traditional passive visibility.

In today’s competitive marketplace, effective brand activation sets your brand apart by leaving a memorable impact that boosts recognition and sales within your target demographic.

When people feel a connection to a brand, they tend to remain customers for longer and spend significantly more with the brands they love.

Grip Sport successfully crafts brand activation strategies, starting by understanding your brand, audience, and objectives; then by setting clear and measurable goals, brainstorming innovative ideas, and meticulously planning the execution.

Owing to our strong relationships with our portfolio of motorsports rights holders, we can create impactful brand activations that resonate with fans and spark a love for your brand.

A full turnkey solution is a fully integrated system designed to be immediately implemented into a brand’s existing marketing strategy. These ready-to-use solutions go beyond immersive brand activation and are tailored to fulfill specific brand awareness functions, such as on-car branding, website backlinks, live stream graphics, corporate hospitality packages and ambassadorships.

Where Grip Sport identifies time-sensitive, undervalued opportunities, a turnkey solution can provide an affordable and straightforward option for companies not needing extensive features, in contrast to a custom-built or individually designed strategy.

A turnkey solution allows brands to easily activate affordable partnerships with motorsports rights holders by simply “turning the key” to initiate the process. As brands move away from lengthy, complex negotiations that frequently collapse over minor issues, the “turnkey” concept gains prominence. This shift allows companies to adopt clearer, more streamlined, cost effective implementation models.

Turnkey solutions may offer the most affordable ways to construct something end-to-end that is beneficial to a variety of brands. However, turnkey solutions may gloss over the individual needs of a specific campaign. A turnkey solution for a BTCC Package within weeks of the season start may be significantly more cost effective, but it may not cover all the brand’s needs as effectively.

Compared to a custom-built system, this method risks failing to fully integrate a company’s unique requirements. When deciding between in-house, custom-built, or turnkey solutions, businesses must weigh the complexity of their processes.

The primary benefit of a full turnkey motorsport partnership is its simplicity. While the cost savings are a significant secondary advantage, the lack of personalisation becomes largely irrelevant over time. Just as any relationship, trust develops gradually. As Grip Sport nurtures the relationship between the motorsport entity and the brand, features that would have added unnecessary complexity become seamlessly integrated into the agreement.

The failure of brands to achieve their desired terms, and the struggle of motorsports teams to meet the needs of genuinely interested brands, often stems from issues deeper than just budget constraints. Frequently, the lack of an intermediary is the root cause of delays and breakdowns in these deals. Open communication is vital, and Grip Sport manages the entire relationship on behalf of both the motorsports team and the brand client. This ensures that if a mutually beneficial agreement is possible, it will be reached within the budget and on time.